Jon-Paul Wheatley


The original super thin iPhone case.

I founded Peel in 2012.

The idea was very simple. Most iPhone cases ruin the aesthetic look of your phone. They’re also often heavily branded. I wanted a case that had a very low profile and also one that was branding free.

The goal was to make it look like you weren’t even using a case.

The idea & product resonated with people.

I took this picture of my gmail account as the first orders started to roll in. It was so new that you can see the stripe connect tabs.

We started to expand the product line with items that followed the same core philosophy.

Every product is…

Super thin & branding free

Check out Peel today.