This was a fun little side project we decided to launch on a whim for Halloween 2014. After launching it, much to our surprise, it kind of blew up. It was featured in Cosmopolitian, Seventeen, CNET, Mashable, Huffington Post, Buzzfeed, WIRED, MTV, and a few others. Here's a very detailed blog post we wrote about the whole process.
This company was acquired in 2016.